Ever poured your heart and soul into an ad campaign, only to see crickets chirping in response? It might not be your targeting or creativity. You could be facing the dreaded shadowban – a situation where your ads are rendered invisible for violating Facebook and Instagram's advertising policies. Yikes!
Here are some sneaky ad violations you might be overlooking, and how to keep your campaigns shining bright:
1. The Forbidden Five:
Mistake: Promoting alcohol, tobacco, illegal drugs, weapons, or adult products. These are a big no-no!
Fix: Double-check Facebook and Instagram's advertising policies for a comprehensive list of restricted content.
2. The Before & After Bait and Switch:
Mistake: Using misleading "before and after" visuals that exaggerate results or make false claims.
Fix: Focus on showcasing genuine product benefits and realistic expectations. Authenticity builds trust.
3. The Clickbait Charade:
Mistake: Employing sensational headlines or imagery that don't accurately reflect your product or service.
Fix: Craft clear, compelling CTAs (calls to action) that align with the content of your ad. Don't mislead viewers.
4. The Shady Scarcity Scam:
Mistake: Artificially creating a sense of urgency with phrases like "limited time only" or "selling out fast" when it's not true.
Fix: Focus on the value proposition of your product. Scarcity tactics can backfire and erode trust.
5. The Guaranteed Gains Gamble:
Mistake: Making impossible promises or guarantees about results from using your product or service.
Fix: Base your ad copy on facts and data, not empty promises. Testimonials from satisfied customers can be powerful.
Thanks Ryan! Great pointers! Very relative to my case, I'll have to move to alternative platforms such as Patreon to continue obtaining an audience!