In this day and age of information, communication is occurring at lightning speed, email marketing is a powerful tool for businesses to use to connect with their audience and drive sales. In this article, we'll be showing how businesses should do email marketing in order to make it successful.
Foundation: Building an Email List
To start an email marketing campaign, you first need to have emails. To get these subscriptions you'll need to provide an incentive that your audience values. This can be numerous things, some common ones are Videos, E-books, and Discounts.
Figuring Out: Make Steps to Separate your Audience in Groups
Not everyone in your audience will have the same likes, interests, age, geography, etc... So you must separate the audience to ensure that you get the right email to the proper group. One email campaign may work with one group while the other may not.
Compelling Content
Content is extremely important in getting your subscribers to be interested in the email. Having a strong call to action with good content is a necessity when you're doing email campaigns. You need to be able to capture the attention of the audience with a hook and then use something of value to get them to purchase from your store or book an appointment.
Optimize for Mobile
Everyone has a phone and most people use it for social media especially when going from link to link. When you're giving an email or providing a link within the email make sure that it's optimized for mobile. Make it a smooth transition from link to link and make it easy for your audience to be able to book an appointment or purchase from the cart.
Test and Test
See what works and what doesn't work, see what group resonates with what copy, and see which ones don't. See what captures the attention of your audience, and see what type of content your audience reacts best to. Try out everything and analyze everything, this is how you're able to bring out the best emails possible for your audience so that your business may scale upward.
Focus on Delivering
A minor step that a lot of businesses don't realize is if it can send. Automating your email campaigns, having a great list of subscribers, and having good content is great but, it doesn't result in anything if your emails are being sent directly to their spam. Numerous tools be used to check if your email is considered spam. One of Foresight Consulting's favorite tools is using instantly.ai to automate the email campaigns, as well as warm up the email meaning that it'll make sure your email account doesn't enter spam. Instantly also checks the health of your emails and figures out how many of your emails went into spam.
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